Zeed: Empowering a new generation of wealth

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Hi 👋, this is the Today in AI Newsletter: The weekly newsletter bringing you one step closer to building your own startup.

We analyze a cool, industry-shaping AI startup every week, with a full breakdown of what they do, how they make money, how much they’ve raised, and the opportunity ahead. 

Let’s get to the good stuff in this email:

• This AI startups products could be coming to a fintech near you 

• They’ve previously partnered with global asset managers, as well as Nasdaq and London-listed companies

• They’re planning to empower the next 1 billion investment decisions

So what’s the startup and who are the founders behind it? Here’s the story of Zeed AI 📈

💭 Did you know that 73% of people attribute the underfunding of their investment accounts to a lack of financial literacy?

Zeed AI is tackling this challenge head-on. Founded in 2022 by Salman Hussain and Rohan Regmi, the company’s mission is to empower a new generation of wealth builders through smarter, more engaging financial experiences. 💡

At its core, Zeed is driving a shift in financial empowerment by addressing the needs of everyday investors, giving them more control over their investing decisions. By doing so, Zeed is transforming the way people interact with their financial futures.

To help unlock retail capital in the investment space, Zeed provides SDKs, companion apps, and analytics that empower financial institutions to deliver personalized, highly engaging customer experiences, boosting activation and reducing churn.

One practical application of Zeed’s technology is for traditional banks, which can leverage it to engage more effectively with customers. Instead of relying on outdated methods like annual hard-copy investment reports, banks can use Zeed’s innovative solutions to provide real-time, engaging interactions that resonate with today’s investors.

So how did Salman and Rohan start out? 👶

Salman and Rohan’s journey began back in high school, where they bonded over a shared passion for finance and tech. 🎓

They both then attended universities in London - Rohan had studied Economics at UCL, while Salman did his Masters in CS at Imperial College London.

Both were fascinated by increasing financial literacy. While working on various projects, they realized that lack of knowledge was the biggest barrier holding back everyday investors from truly growing their wealth, but financial institutions were not catering to modern engagement mechanisms seen in other industries.

They knew something had to change.

In 2018, the 2 youngsters founded Finance Focused: A community for people wanting to engage with the financial world.

Finance Focused quickly became the largest crowd sourced information platform amongst university students around the world, allowing them to post and share content on financial markets.

The community grew rapidly, and fast forward to today, the community has over 25K people, and has helped over 1,000 students hit their career goals. 📈

After graduating, Rohan and Salman continued with Finance Focused, and started their professional careers off in Private Equity and Trading.

They continued experimenting with different approaches to wealth education, when they stumbled on an idea to bridge AI and finance.

The result? 🤖 Zeed  — A company dedicated to building and launching a family of products 
and services that unlock capital for the retail investment industry through financial education.

What does Zeed AI Stories do? 💸

Zeed’s approach is centered around creating engaging and accessible wealth education tools for financial institutions to offer to their customers. 

Their flagship product: AI Stories, embedded directly into partner platforms to offer real-time and personalised financial product walk-throughs via animations to better engage and activate customers. 📱

Zeed AI not only educates customers but also helps financial institutions personalize their experiences  based on real-time user behavior, driving higher customer activation and creating more engaged, high-conviction investors.

This creates a feedback loop where financial literacy fuels better investment decisions, which in turn drives greater engagement and capital flows. 🔄

Zeed AI’s innovative model will allow them to seamlessly integrate with brokers while boosting the financial knowledge and confidence of retail investors.

Their impact is real—and it’s only getting bigger.

The Opportunity 🚀

Zeed has the potential to impact the global retail investment market which is projected to be worth $145.2 billion by 2027.

📈 Only 50% of the US population is financially literate, and out of every generation, Gen-Z has the lowest financial literacy levels with just 24% being financially literate.

Zeed is perfectly positioned to address this gap. 

By enabling financial institutions to deliver personalized, engaging financial experiences, Zeed not only boosts financial literacy but also increases customer activation, driving greater participation in the financial market.

The question on everyone’s mind: When will we see Zeed's technology in action in the investing and banking apps we're already using? My guess...fairly soon.

With a market this large and a problem this pressing, the sky’s the limit.

Before you go 👋

To check out Zeed for yourself, click here 

Thank you for reading.

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